About us

Primary is a leading provider of travel insurance. We pride ourselves on our low, low prices, our wide choice of cover and our friendly professional service. All from a well-established company you know you can trust to bring you true peace of mind. Primary is part of TPS (Insurance Admin Services) Limited, established in 1989, we insure over 2 million travellers every year.

The prime choice for travel cover

Our low cost, fully comprehensive travel insurance products lead the market. That’s because we constantly monitor the prices and policies offered by the travel insurance industry to ensure we always deliver great value. What’s more, you can get a quote and buy online in just seconds!

And our wide selection of optional extras – including golf cover, business cover, wintersports, removal of baggage cover, legal expenses, maximum trip upgrades and removal of excess – let you fine-tune your cover to meet your needs and budget
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Whatever your travel plans, we’ve got the best travel insurance packages for you. From Single Trip cover for individuals or groups to Multi-Trip Annual Travel cover for regular travellers, our complete range is highly competitive.

And whether it’s our Standard travel cover or our Comprehensive option (providing a higher level of travel insurance cover) we’re here to offer you outstanding value wherever your travels may take you.

The prime choice for expert service

It’s good to know our experienced contact centre team will take great care of you every time you call. Then there’s our fantastic claims team who are here to handle any claim quickly and fairly. You’ll also find our Terms and Conditions clear and simple. And since we send your policy via email, there’s no waiting around – and no documents lost in the post!

You can speak to an insurance expert at our dedicated Contact Centre seven days a week and we place a heavy emphasis on training and investment in our single most precious asset – people!

Please call us on 0844 412 3112
Lines are open:
Mon to Fri 8.00am - 8.00pm
Sat 9.00am - 5.00pm
Sun 10.00am - 4.00pm

The prime choice for all your travel needs

As well as our low-cost travel insurance, we have also struck some great deals for you through selected partners to take care of a range of travel-related services. From booking airport parking and hotels to organising car hire, you’ll find everything you need right here.

The prime choice for other cover

As the No 1 name in insurance products, Primary Insurance can offer you so much more than just travel cover. You can also find low-cost home cover, pet cover, wedding cover and landlord cover. So for the best value around, get an instant quote today from Primary Insurance.

The highest levels of customer service

Cash Back Promise

Our policy of making sure our customers always come first is ensured by our unique Claims Charter, which guarantees the professional and rapid settlement of all valid claims.
We are authorised and regulated by the Financial Services Authority. Our firm reference number is 311788. We are required by the Financial Services Authority to give you some key facts about our insurance services – please click here to see them.