Privacy Policy

Security Policy

Primary takes your privacy seriously. This privacy policy describes how and why we obtain, store and process data which can identify you. We may update this policy from time to time and shall indicate on the web site when changes have been made.

Marketing Consent

Primary has adopted the following procedure in gaining your consent to be placed on its marketing lists.

When you make an enquiry or buy a product from Primary, you consent to receiving marketing about other products and services from us (this may be by post, sms, email, telephone or social media) unless you opt out.

You will be given the opportunity to opt-out or unsubscribe at the point where we collect your data eg. when obtaining a quotation or purchasing a policy and at the bottom of every subsequent electronic communication.

You can also opt-out of marketing by emailing

When you receive a marketing email we may track which links you click on and the areas of our website that you visit. This will enable us to better understand your needs and ensure any other information we send is better suited to your requirements.

Data Protection Statement

We will collect personal data as provided to us during the travel insurance quotation process, which you agree to supply us as accurate. We will also collect personal data from other parts of the online insurance service as required to issue you with the insurance policies purchased. We use cookie technology to collect anonymous information such as number of visitors to the website, but it is purely statistical and cannot be used to identify any individual user.

We will only use the personal information we collect:

  • in the normal course of our business to provide the products and services you have requested to identify you when you contact us;
  • to build up a profile of your insurance requirements to determine if we can offer you a better service or more relevant products;
  • to send you renewal notices by e-mail or post when relevant for credit assessment;
  • for statistical analysis, including automated techniques and to monitor and analyse our business.

We will only disclose the personal information we collect to:

  • our agents and sub-contractors to issue and administer your policy or claims and to conduct our business;
  • the parties involved in the underwriting of your policy;
  • for debt tracing or fraud prevention if required or compelled to do so by law.

Your Policy

Unless specified to the contrary, your Policy is governed by English law and, where appropriate, European Law.

This text is not a substitute for your Policy. Please read your Policy Document carefully.

About Secure Socket Layers (SSL)

When you are browsing on a genuine SSL server, you will see a small padlock icon on your browser.

You can view the Security Certificate by double clicking on the padlock. It is always worth doing this to check that the certificate hasn’t expired.

Your computer enters the secure area of the site and creates an encrypted link between your computer and our server.

This encrypts all information passed between the two computers, preventing anyone else from reading or changing the information as it travels through the internet.


Cookies are little files that websites put on your device to make visits quicker, easier and more relevant. Some cookies are essential for websites to work and others remember things about you to give you a better, more enjoyable experience online.

We have placed cookies on your computer already to help us give you the experience you expect. By continuing to use our website, you’re agreeing to our use of cookies. Alternatively, you can manage them in your browser settings. For more information on how to manage cookies in your browser visit

We use cookies to improve your experience in the following ways:

Essential cookies – make our website function

Without these cookies, our website won't work properly.

We put 2 session cookies on your computer for the duration of your visit to our site. It stores data about the browser you are using and information you have entered in order for our website to function correctly and for us to provide you with a quotation or policy. One of these cookie is deleted when you leave our website, the other expires after 2 hours.

Website usage information – help us improve our website

These cookies collect anonymous information about how visitors use our website, including how they find our site and the most popular pages. We use this aggregated information to improve our website - it never identifies individual users.

They give us an overall picture of how people use our website by telling us things like the number of visitors to each page and what people do on the page, like which links they click on.

How to control cookies on your device

To find out how to control or remove cookies from your computer, tablet or smartphone visit, which explains in detail how cookies work and how they can be managed.